Advocacy

Learn about how we campaign to make things better for patients

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Help shape fertility treatment in the UK by completing the HFEA National Patient Survey.

We provide high-quality, compassionate, patient-centred fertility care to our patients, and we also advocate to improve care for all whether they are seeking treatment from the NHS or the private sector.

Ending the IVF postcode lottery

Our research has found that systemic problems with NHS funding have effectively created a fertility postcode lottery, with devastating consequences for some patients. People living just a few streets apart are facing a gulf between them when it comes to the NHS-funded IVF care they are entitled to.
We work alongside campaigners, advocates, and patient groups to challenge the postcode lottery, and ensure that all patients have comprehensive, equal access to NHS fertility care, regardless of where they live.

Fight discriminatory policies that disadvantage patients due to their sexual orientation

Fertility services are crucial in supporting the development of different family structures, providing same-sex couples with the ability to try to become parents. Our recent investigation has found that same-sex female couples seeking NHS-funded IVF care face additional, hidden financial burdens which amount to a tax on LGBT+ families.

To learn more about our campaign to revoke these discriminatory barriers, watch our online event, Fighting for Fertility Equality, here.

Challenge unfair practices in the private sector

The majority of IVF cycles provided in the UK are self-funded by patients, often at great personal cost. Having fertility treatment can be a vulnerable experience, and the financial burden adds an extra layer of complexity for patients, who are often not used to funding their own healthcare. All patients deserve a transparent service and comprehensive support from their fertility clinic at every stage of their fertility journey.


The Competition and Markets Authority raised concerns about private fertility clinics’ practices, such as a lack of price transparency and misleading claims about success rates, meaning patients may be unable to compare clinics. We provided evidence to a recent inquiry from the CMA, which has resulted in new guidance which clarifies private clinics’ obligations under UK consumer law when they are treating private patients. We are calling for a thorough assessment of clinics’ compliance to ensure that they are following the guidance in all their interactions with patients.